An elevator pitch is most likely not where you’re going to make a sale. It is a short introduction to your company that’s used to generate leads, solicit in-person meetings, or networking, for brand awareness. Elevator pitches make a first, and lasting impression so it’s not something you want to wing or rush. You want to be intentional in preparing a pitch for your business. This requires you to think about the audience you’ll be addressing, what you want to accomplish, the message you want to convey, and what you want the listener to do after hearing your pitch.
You want your elevator pitch to be clear, concise, and memorable. Start by taking time to get to know the audience you’ll be speaking with. Research the company or companies and research the industry to make sure that you are up-to-date on what is relevant to their current business needs and what products or services you can offer them.
While you may want to share everything that your business does, try to focus on one single idea. Too many ideas at once will confuse your audience and they may walk away not understanding exactly what you want them to do next to further your business connection. You’ll also want to keep your elevator pitch brief - around 30 seconds, the length of time for an elevator ride.
Here's how to build a good elevator pitch:
Tip #1 - Introduction
Start by introducing yourself and stating your company’s name
Tip #2 - Impact
Explain how you produce results for your clients or the impact you make on customer’s lives. This should be one attention grabbing sentence or phrase.
Tip #3 - Transformation
Next, give one to two details about the value you bring, how you meet your customers’ needs or the problems you solve for your customers, and what makes you stand out from your competitors.
Tip #4 - Call to Action
End your pitch with a call to action that will tell your audience what you’d like them to do next. This can be scheduling a call, booking your services, asking for a referral, or even just simply downloading a lead magnet.
Tip #5 - Keep it Simple
Be mindful not to use jargon or complicated language. You don’t want to lose your audience so the simpler the better.
Tip #6 - Be Engaging
Show passion and enthusiasm about your business and the products or services you have to offer.
"If you’re passionate about something and you work hard, then I think you will be successful.” –Pierre Omidyar, eBay Founder and Chairman
Tip #7 - Practice, Practice, Practice
Finally, remember practice makes perfect. Practice before you deliver your pitch to your audience. This will help you be more prepared, and your message will flow smoothly.
e guidelines will help you with writing and delivering an amazing elevator pitch. They will also help you make a good impression and achieve your goals when opportunities arise.
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